Editor Reviews:

Product Description:
Industry insiders Al Lieberman and Patricia Esgate cover the entire entertainment industry, offering powerful insights into marketing film, video, broadcast, cable, radio, music, print, games, sports, travel, theme parks, and more.

Rating : - This Book Does NOT Suck
I received this book along with two others (one of which is titled "Smart Globalization" and I posted a review of that book on Amazon as well). Most of the reviewers share the same perspective on this book as me, so I'll keep this review short. Take a look at my rating. This book is entertaining and not boring. There you go. Buy it. It's worth your money. Trust me, I'd tell you if a book sucked or not.